Not only do British flowers usually have a better scent than imported ones, they will be fresher and last longer. Minimum distance means maximum vase life.


British grown are excellent value for money. When they are at their seasonal high, quality goes up and price comes down.


You will be supporting local industry, keeping farms happy and encouraging wildlife and biodiversity.


British flowers and foliage show the seasons to the best. You can buy what’s looking good in peak season rather than what’s looking OK all year round.


Customers love British. The public are starting to question provenance and locally grown for flowers as well as food. An ethical movement we can all get behind.


It is scientifically proven that giving flowers as a gift makes you just as happy as receiving them. The Real Flower Company teamed up with the NFU to bring you this video of their team spreading the love for all things floral in London. 


At the Flower Market


If you're in London or the south-east, visit or get deliveries from New Covent Garden Market. British flowers and foliage have been traded here for generations and the Flower Market is the hub for British grown produce.





Outside of London, there are networks of British growers and sellers all over the UK, offering fragrant flowers and foliage. We've listed a few of our favourites below.


Try to purchase your flowers directly from the Flower Market at New Covent Garden Market or your local British-flower grower so you can check they're super fresh.


Make sure that the vase in which you are going to display your flowers is as clean as possible. Bacteria is the enemy of cut flowers.


Once you get your flowers home, trim the stems at a 45 degree angle (increasing the surface area for water take-up) before placing into a vase of fresh clean water.  Make sure that you also remove all the leaves that will fall below the water level in your vase.


Bacterial growth in dirty water blocks the ends of the cut flower stems, clogging the stem and stopping them taking up water – so by just changing the vase water frequently (at least every other day), washing the vase and trimming the stem ends of your flowers you can significantly increase their vase life.


Never mix old flowers with new. Bacterial transfer means that your new flowers won't last as long.


Cut flowers last longer in a cool environment, so don’t place them next to sources of heat or on a sunny windowsill. 


Ethylene is a naturally occurring gas that promotes ripening, and is given off by fruit and vegetables (particularly bananas) – so don’t stand your vase of flowers next to your fruit bowl. Delphiniums and carnations are particularly sensitive to ethylene.


Ethylene can also be given off in cigarette smoke, so the vase life of flowers will be reduced in homes of heavy smokers.


Thank you to Cel Robertson of Forever Green Flower Company, for providing these helpful tips to help you get the most out of your British flowers.