So you've heard about British Flowers Week and want to get in involved but have no idea where to start? Your prayers have been answered. Read on for nine ways for you to rock British Flowers Week using our tips and free resources. Whether you've got five seconds or five hours, there's a way for you to boost your profile while supporting the British flower industry. Easy.
1. Buy British
It goes without saying, but we’ll say it anyway. Buying British is the best way to support the campaign and back the local growers producing eye-popping flowers. Buy from the specialist wholesalers at the Flower Market at New Covent Garden Market, a grower from the Flowers from the Farm network or a local supplier from our list here.
2. Use #BritishFlowersWeek
Use the hashtag #BritishFlowersWeek to connect to the campaign and make it easier for people to discover your content. Hashtags help with visibility and engagement so you’ll be gathering followers while you’re promoting British flowers. Mention @marketflowers in your tweets and ‘grams too to let us know what you’re up to and share your posts.
3. Get your free personalised gift tags
If you’re sending out British bouquets or selling British flowers in your shop, make it obvious. We’re talking can’t avoid it, can't be missed, Union Jacks everywhere. Our friends at The Paper Studio are giving away free personalised gift tags to make this so easy for you. Order yours today.
4. Organise an event
Organise an event and let us know what you’re up to. This could be anything from a workshop, to an open day on your flower farm, or maybe you’re putting on a window display. Whatever it is, tell us what you’re up to and we’ll share your events on our What’s On page.
5. Learn what’s in season
Make your planning for the big week easier with our seasonal chart. Learn the year-round availability of over 100 British-grown cut flowers and foliage by downloading your copy today.
6. Design a British Flowers Week bouquet
How about creating a limited edition bouquet for British Flowers Week? Customers care more than ever where they’re flowers are coming from, and it’ll give you a seasonal hook to boost your sales. Create a buzz on your website and social media, and let us know to help spread the word.
7. Dress up your window
Stop people in their tracks by creating an eye-grabbing British Flowers Week window display for your shop. Get your hands on free posters from The Paper Studio, and stay tuned for more tips on creating your display.
8. Contact the media
Get your moment in the spotlight by letting your local radio, papers and TV know what you’ve got planned for British Flowers Week. We’ve prepared a media release template for you so this couldn’t be easier. Simply fill it in and start spreading the news. We’ll be handling the national media from British Flowers Week HQ.
9. Sign up to our newsletter
If you’re not already subscribed to our email updates, sign up to get seasonal flower news direct to your inbox. You'll get emails from us, the team at New Covent Garden Flower Market, who organise British Flowers Week.
Follow a few of these tips - or even just one - and you'll be knocking British Flowers Week out of the park in no time. Got your own tips for how to rock British Flowers Week? Let us know in the comments below or get in touch with us to chat more.