18-24 JUNE 2018


Started by New Covent Garden Flower Market in 2013, British Flowers Week is an annual celebration of the wealth and variety of British cut flowers and foliage.

We're shining the spotlight on British flowers, working with independent florists and the wider flower industry to show what they're made of.


We aim to:

Showcase great British flowers through great British floristry

Raise awareness of which British flowers are in season when

Encourage the public to buy more British flowers



Just like with food, people are increasingly demanding more locally grown flowers to celebrate the seasons and support British growers. Often scented, British flowers have a natural charm, beauty and just-picked freshness that make them the florist’s favourite.

Up until the 1970s, the only flowers you saw came from flower farmers in Britain. Today, most of the flowers in your high street flower shop will have been grown by large scale commercial growers and routed through the Dutch auctions.

We're aiming to change this. With the support of the floral industry we're bringing British back.

New Covent Garden Flower Market

We are London’s famous wholesale market where top florists buy their flowers, foliage, plants and sundries. We founded the campaign in 2013 to spread our passion, and have been trading in British-grown flowers and foliage for centuries.



The people spreading the word


Flowers from the Farm

We are the network of around 500 artisan cut flower growers all over the UK, working to promote British cut flowers and get local blooms back in every vase.



Want to get involved?

Check out our florists' toolkit for our tips on how to join the campaign, or get in touch to talk about how we could work together to promote British flowers.

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