Day Two | 3 Designs by Jennifer Pinder

Passionate about British Flowers, Jennifer Pinder’s wild, luxurious and deeply romantic floristry style lends itself perfectly to using homegrown blooms. Each of her three stunning designs showcases the natural beauty which British cut flowers and foliage exude.

 

Showstopper Design | Rustic Bench Nestled in a Meadow Setting

Pink foxgloves and scabious, purple alliums and salvia, pastel coloured cornflowers, lilac delphiniums, geraniums, white orlaya grandiflora, cow parsley, nigella and irises, plus brizia, ivy and mint…all play important parts in this wonderful installation featuring an old rustic, weathered bench nestled in a meadow setting.

Jennifer says: “I feel the design represents my own personal journey of finally being amongst the flowers. This is my ideal setting, sat outside, reading a book, with flowers all around me.”

Jennifer Pinder rustic bench nestled in a meadow setting for British Flowers Week 2017 by New Covent Garden Flower Market
Jennifer Pinder rustic bench nestled in a meadow setting for British Flowers Week 2017 by New Covent Garden Flower Market
Jennifer Pinder rustic bench nestled in a meadow setting for British Flowers Week 2017 by New Covent Garden Flower Market
Jennifer Pinder rustic bench nestled in a meadow setting for British Flowers Week 2017 by New Covent Garden Flower Market
 

Technical Design | 3 Styles of Buttonholes

Drawing on the rich and long history of buttonholes, Jennifer has created three styles of buttonholes from various eras, with different symbolism behind each of them.

 

Buttonhole 1 (pictured on the left below)

There is much speculation but the tradition of buttonholes is thought to originate from Ancient Greece, when male members of the wedding party would wear small bunches of flowers, usually with fragrant herbs to ward off evil spirits. Here, stems of homegrown mint and lavender have been mingled to create a scented nosegay.

Jennifer Pinder buttonholes for British Flowers Week 2017 by New Covent Garden Flower Market

Buttonhole 2 (pictured on the right above)

Some Victorian men wore buttonholes every day and would just use flowers and sprigs of foliage picked up quickly on their daily routine. This simple buttonhole made using wild alpine strawberries represents this unplanned and simple look.

 

Buttonhole 3 (pictured below)

This all-white buttonhole represents purity and brings good luck. So, it’s a popular choice for a wedding day. White carnations are the traditional flower to use. And in fact, at her university, Jennifer and her fellow students had to wear white carnations for their first exam! This particular dainty design though features astrantia, nigella, lavender, orlaya grandiflora and wheat.

Jennifer Pinder buttonholes for British Flowers Week 2017 by New Covent Garden Flower Market
 

Signature Design | Urn Design

Known for her natural, rambling floral creations, Jennifer has created an exquisite urn design using chicken wire.

She says: “This is what I love to create the most - big things, especially wild urns. They’re what seem to drive people towards me and so it makes sense for me to create one for my signature design!”

Foxgloves, roses, peonies, delphiniums and orlaya grandiflora in a muted colour palette of white, cream and soft pink have been beautifully arranged, with cornflowers adding a dramatic splash of deep burgundy. And a wonderful variety of foliage in contrasting hues add texture and movement to the design.

Jennifer Pinder urn design for British Flowers Week 2017 by New Covent Garden Flower Market
Jennifer Pinder urn design for British Flowers Week 2017 by New Covent Garden Flower Market
Jennifer Pinder urn design for British Flowers Week 2017 by New Covent Garden Flower Market
 

Jennifer Pinder | www.jenniferpinder.com

Instagram: @jenn_pinder_flowers