19-25 JUNE 2017
Started by New Covent Garden Flower Market in 2013, British Flowers Week is an annual celebration of the wealth and variety of British cut flowers and foliage.
We're shining the spotlight on British flowers, working with independent florists and the wider flower industry to show what they're made of.
We aim to:
Showcase great British flowers through great British floristry
Raise awareness of which British flowers are in season when
Encourage the public to buy more British flowers
Just like with food, people are increasingly demanding more locally grown flowers to celebrate the seasons and support British growers. Often scented, British flowers have a natural charm, beauty and just-picked freshness that make them the florist’s favourite.
Up until the 1970s, the only flowers you saw came from flower farmers in Britain. Today, most of the flowers in your high street flower shop will have been grown by large scale commercial growers and routed through the Dutch auctions.
We're aiming to change this. With the support of the floral industry we're bringing British back.